{"id":4517,"date":"2019-11-06T06:30:46","date_gmt":"2019-11-06T06:30:46","guid":{"rendered":"https:\/\/tinggly.com\/journal\/?p=4517"},"modified":"2025-05-19T07:06:19","modified_gmt":"2025-05-19T07:06:19","slug":"the-dos-and-donts-of-corporate-gift-giving","status":"publish","type":"post","link":"https:\/\/tinggly.com\/journal\/the-dos-and-donts-of-corporate-gift-giving\/","title":{"rendered":"The dos and don\u2019ts of corporate gift giving"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>&nbsp;<\/p>\r\n<h2><strong>Why give corporate gifts?<\/strong><\/h2>\r\n<p>\r\n\r\nWhy do companies reward their clients and valuable business partners with gifts?<\/p>\r\n<p>\r\n\r\nThe answer might seem like a no-brainer but without these vitally important associates, your business is probably doomed.<\/p>\r\n<p>\r\n\r\n<strong>Giving corporate gifts to your clients does the following:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Increases customer retention<\/li>\r\n<li>Prevents customer churn<\/li>\r\n<li>Shows appreciation<\/li>\r\n<li>Acts as a constant brand reminder<\/li>\r\n<li>Promotes brand loyalty<\/li>\r\n<\/ul>\r\n<p>\r\n\r\nBut, it\u2019s not just clients who need to be considered when it comes to business gifts. Gifts can also be presented to employees, potential clients, and material suppliers &#8211; and don&#8217;t forget charitable organizations and NGOs.<\/p>\r\n<p>\r\n\r\nIn business, whoever the recipient, the underlying reasons are the same &#8211; to cement relations and increase the intimate connection between your business and those who ensure its continuing success.<\/p>\r\n<p>\r\n\r\nBefore you rush out to buy a bunch of Rolex watches as client gifts, remember this.<\/p>\r\n<p>\r\n\r\nGive gifts to the ones who were solidly active in the foundation, growth, and continued success of your business, otherwise you\u2019re throwing money down the drain.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/XJ8noXCnDjn_3C2L18tfFCPGFxtZELfDSIBufY_wytusSkQ8Ue9VxnJ4Lkq2-1Qe20oI-mSg5xE6gkV6n2wUZZaLbIE2VEOrDlenufiD1rf2M7OVYrWeAWUQ9nrTIWVC6DUr4VYJ\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/XJ8noXCnDjn_3C2L18tfFCPGFxtZELfDSIBufY_wytusSkQ8Ue9VxnJ4Lkq2-1Qe20oI-mSg5xE6gkV6n2wUZZaLbIE2VEOrDlenufiD1rf2M7OVYrWeAWUQ9nrTIWVC6DUr4VYJ\" alt=\"\" \/><\/noscript><\/figure>\r\n\r\n<h2><strong>What are the problems with choosing gifts for clients?<\/strong><\/h2>\r\n<p>\r\n\r\nHere\u2019s the problem that repeats itself time and time again &#8211; what to give?<\/p>\r\n<p>\r\n\r\nThe gift you choose for a valued client says a lot about the type of relationship you have; where it came from, where it is at present, and where exactly you want that relationship to go.<\/p>\r\n<p>\r\n\r\nIf you don\u2019t think that one little company umbrella could do all that &#8211; think again.<\/p>\r\n<p>\r\n\r\nThere are so many factors that need to be considered when choosing the absolute correct corporate gift for your clients. Plus, it\u2019s vital to remember that no two clients have taken exactly the same journey through your sales pipeline.<\/p>\r\n<p>\r\n\r\n<strong>Whether you\u2019re an HR manager or a sales director and the gift choice is yours, there are some important considerations to be made:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Is the gift the right fit &#8211; suitability for your clients\u2019 interests or expectations?<\/li>\r\n<li>Is cost a major factor in your choice &#8211; too expensive versus too cheap?<\/li>\r\n<li>What is the level of your relationship with the client &#8211; long-time or new?<\/li>\r\n<li>Does the gift need to be personalized &#8211; company or personal logos?<\/li>\r\n<li>Are you really gifting at the right time &#8211; birthdays, holidays, or just to say thanks?<\/li>\r\n<li>Are there any additional concerns &#8211; sustainability, disability awareness, etc?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load\" data-lazy-src=\"https:\/\/lh3.googleusercontent.com\/ZF7xH2CV72edazagdTeix3i572dun3w7ygy7REZFAlvgy9gLOeFo5w5Kj-dK34b_QSrzwykiz57I-CIzLYejbKCn6mt7-KpglfqwMOj1xYv_LPDX6DBhuJPVEwUSsa3t1uuQIXid\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZF7xH2CV72edazagdTeix3i572dun3w7ygy7REZFAlvgy9gLOeFo5w5Kj-dK34b_QSrzwykiz57I-CIzLYejbKCn6mt7-KpglfqwMOj1xYv_LPDX6DBhuJPVEwUSsa3t1uuQIXid\" alt=\"\" \/><\/noscript><\/figure>\r\n\r\n<h2>Let\u2019s look at these concerns one by one.<\/h2>\r\n<p>\r\n\r\n<strong>Is the gift the right fit?<\/strong><\/p>\r\n<p>\r\n\r\nIs the choice of gift totally suitable for the person you\u2019re buying for? Corporate gift ideas can be quite a nightmare for those responsible for their success.<\/p>\r\n<p>\r\n\r\nIf you use reliable CRM software, and if your salespeople are updating it as regularly as they should, you\u2019ll have a lot of clues as to what your client&#8217;s personal tastes. However, there really is nothing like building up a personal relationship with your clients. Not only does your gifting choices become easier, but so does your sales success.<\/p>\r\n<p>\r\n\r\nMany companies are turning to experiential gifts rather than material possessions. <a href=\"http:\/\/tinggly.com\">Experience gifts<\/a> are fast evolving as the easy way to gift a unique experience instead of the age-old choices of calendars, paperweights, diaries, or desk accessories.<\/p>\r\n<p>\r\n\r\nThere are companies like <a href=\"https:\/\/tinggly.com\/journal\/\">Tinggly<\/a>, among others, who provide a complete gift box of experiences for the recipient themselves to choose from. Rather than limit your gift to one thing the gift box presents a huge selection of experience gifts.<\/p>\r\n<p>\r\n\r\nIt might sound obvious, but men and women are different and may have different preferences when it comes to gifting. With the exception of experience gifts, there really is no one size fits all solution.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/u7Ev_ENxK1zGFHKGD9EoHusoGTWZO2PCL9BFo4sC9j8tp_6KJbg3eeRxg26sHFeiw9p4yojL99sCiP-CuRqQZecflV5id95ofDqPXRDDwlUmwJUcH0VDXQ5Y_oqVIC8-EkoUu_03\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/u7Ev_ENxK1zGFHKGD9EoHusoGTWZO2PCL9BFo4sC9j8tp_6KJbg3eeRxg26sHFeiw9p4yojL99sCiP-CuRqQZecflV5id95ofDqPXRDDwlUmwJUcH0VDXQ5Y_oqVIC8-EkoUu_03\" alt=\"\" \/><\/noscript><\/figure>\r\n<p>\r\n\r\n<strong>Is cost a major factor in your choice?<\/strong><\/p>\r\n<p>\r\n\r\nSetting a budget for corporate gift-giving is vitally important. Overspending can be just as bad as giving gifts that are perceived as cheap or poor quality. Overspending might be seen as an attempt to bribe or to unduly influence the client\u2019s decision-making. Underspending might give the recipient the impression that their custom is not appreciated.<\/p>\r\n<p>\r\n\r\nAlso, giving gifts of different values can also cause problems and be seen as preferential treatment if the client with the lower value gift gets wind of the fact.<\/p>\r\n<p>\r\n\r\n<strong>What is the level of your relationship with the client &#8211; long-time or new?<\/strong><\/p>\r\n<p>\r\n\r\nOne golden rule of corporate gift-giving is to <strong>never forget the people who have really helped your business to grow<\/strong>. These are the ones who were perhaps fundamental to your success in the early years, or when times were difficult.<\/p>\r\n<p>\r\n\r\nThere are some companies who like to give onboarding gifts for new clients, however, these gifts are usually the same for all new clients until their value as a customer can be established.<\/p>\r\n<p>\r\n\r\n<strong>Does the gift need to be personalized &#8211; company or personal logos?<\/strong><\/p>\r\n<p>\r\n\r\nYour clients are probably receiving gifts from suppliers on a regular basis, so you need yours to stand out from the crowd. A personalized message, whether with your company logo or the client&#8217;s logo, might be a great way to have your gift remembered.<\/p>\r\n<p>\r\n\r\nAnother really great way for your gift to stand out is through the inclusion of a personalized hand-written note. There really is no better way of personalizing a gift than by including a personal note using the client\u2019s name and giving the impression that their gift is one to one gesture. It can also help to create the impression that you have created a genuine bond with the client.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load\" data-lazy-src=\"https:\/\/lh4.googleusercontent.com\/t79_RHwlJkE5KhMO7iXQNq8RAQ3EMGCriRVufNAaVLbxD8poRf9LBHrnv0jo3pm-K92RJjqxdMGLI-0EqQf2D_ur0UCcka-hUYsTOTSGuxC1m_Nlim2pS1JMao8ePeA37HvXpGD4\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/t79_RHwlJkE5KhMO7iXQNq8RAQ3EMGCriRVufNAaVLbxD8poRf9LBHrnv0jo3pm-K92RJjqxdMGLI-0EqQf2D_ur0UCcka-hUYsTOTSGuxC1m_Nlim2pS1JMao8ePeA37HvXpGD4\" alt=\"\" \/><\/noscript><\/figure>\r\n<p>\r\n\r\n<strong>Are you gifting at the right time &#8211; birthdays, holidays, or just to say thanks?<\/strong><\/p>\r\n<p>\r\n\r\nYour client\u2019s are most likely to receive many more corporate gifts during the main holiday times of the year. That\u2019s why it might be good to remember that gifting can be a year round thing, not just for the holiday season.<\/p>\r\n<p>\r\n\r\nSending a gift at a random time can help to strengthen the business relationship as it will probably be seen that the client is forefront in your mind at all times, and not just during the what are regarded as the \u2018expected\u2019 gifting times.<\/p>\r\n<p>\r\n\r\n<strong>Are there any additional concerns &#8211; sustainability, disability awareness, etc?<\/strong><\/p>\r\n<p>\r\n\r\nAs times change many of your clients are probably becoming more sensitive to gifts which may be thought of as unsustainable or environmentally damaging. In fact, announcing the fact loudly that your gift is sustainable and ecologically sound can give you a sales edge with many newer, forward-thinking companies.<\/p>\r\n<p>\r\n\r\nIt is also wise to ensure that whatever gift you choose are user-friendly to all levels of ability or disability. This may mean extra research into the intended recipient\u2019s personal abilities, but will be well worth going that extra mile.<\/p>\r\n<p>\r\n\r\nFinally, many companies like to gift to charities, either in the guise of physical gifts or financial assistance. Gifting to charities along with social and community enterprises can help build a bond between the gift-giver and the community involved in receiving the gift.<\/p>\r\n<p>\r\n\r\nIt may not do anything dramatic for immediate sales, but the idea of your company being a supporter of local, national, and international altruism can go a long way towards cementing your place as a supportive and trustworthy company &#8211; it\u2019s not easy to buy that in a store.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20370%20247'%3E%3C\/svg%3E\" class=\"zeen-lazy-load-base zeen-lazy-load\" data-lazy-src=\"https:\/\/lh6.googleusercontent.com\/HaMa6Xy3ugtRCvqf71kFj04G2PC0Uw9Mfh_csEZv_jmt-HfnxHi6RBmkiAq1ZVIZyfJTYW8U7RQKvhPeDs4bt7jdS3IM1x71KdgYLhkdrreKsVz0ho_L_3majR4PNOA7o39C5JxT\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/HaMa6Xy3ugtRCvqf71kFj04G2PC0Uw9Mfh_csEZv_jmt-HfnxHi6RBmkiAq1ZVIZyfJTYW8U7RQKvhPeDs4bt7jdS3IM1x71KdgYLhkdrreKsVz0ho_L_3majR4PNOA7o39C5JxT\" alt=\"\" \/><\/noscript><\/figure>\r\n\r\n<h2><strong>Gifting only adds value when it&#8217;s done 100% right<\/strong><\/h2>\r\n<p>\r\n\r\nGiving the perfect gift should be seen as a really great opportunity to connect even deeper with your clients and suppliers. However, gift-giving should be conducted with great thought, research, and attention to detail.<\/p>\r\n<p>\r\n\r\nA great gift, one that\u2019s personalized, usable, and with the interests of the receiver at heart, can lead to stronger more successful relationships and can raise the profile of the gifter. A poorly chosen gift can do the exact opposite, and may even be toxic to any future business transactions.<\/p>\r\n<p>\r\n\r\nIt\u2019s also a good thing to remember, gift-giving should not be reserved only for clients and suppliers, your employees are the people who make things happen and deserve that employee recognition. These are the ones who go the extra mile, who forgo family events and give their personal time in the promotion and success of the entire business. Employee gifts should reflect that level of loyalty.<\/p>\r\n<p>\r\n\r\nYour gifts should never be seen as a bribe or a means of influence but as a genuine sign of a respected relationship.<\/p>\r\n<p>\r\n\r\nGift-giving is not an exact science &#8211; unfortunately. But with the right amount of thought, and keeping the customer, supplier, or employee firmly in mind it no longer has to be a headache.<\/p>\r\n\r\n<p>Think smart, think twice before you gift. Happy gifting.<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/section>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Why give corporate gifts? Why do companies reward their clients and valuable business partners with gifts? The answer might seem like a no-brainer but without these vitally important associates, your business is probably doomed. Giving corporate gifts to your clients does the following: Increases customer retention Prevents customer churn Shows appreciation Acts as a constant brand reminder Promotes brand loyalty But, it\u2019s not just clients who need to be considered when it comes to business gifts. Gifts can also [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,178],"tags":[],"class_list":["post-4517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiences","category-gifts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The dos and don\u2019ts of corporate gift giving - Tinggly<\/title>\n<meta name=\"description\" content=\"Master the dos and don&#039;ts of corporate gift giving with Tinggly, offering tips and ideas for meaningful and impactful business gifts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tinggly.com\/journal\/the-dos-and-donts-of-corporate-gift-giving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The dos and don\u2019ts of corporate gift giving - 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