Step into the extraordinary world of Leo Messi with The Messi Experience. This fully immersive, multisensory journey brings the legacy of football's greatest icon to life through cutting-edge technology, interactive storytelling, and action-packed football-themed games.

Hosted at Dubai Festival City Mall for a limited period, this 2,500sqm experience features nine themed zones that trace Messi's incredible journey, from his humble beginnings in Rosario to his rise as a global legend, showcasing his most iconic moments and lasting impact on the sport.

Delve into Messi's career and legacy through holograms, projection mapping, AR, and AI/VR-powered selfies with the football legend. With a dedicated F&B area, fan activation zones, and an official merchandise store, The Messi Experience is the ultimate destination for fans of all ages to celebrate the magic of Messi.