Sightseeing tours to Chefchaouen, a picturesque town in the Rif mountain range, have flourished for decades due to its picturesque surroundings and buildings painted in a striking blue hue. The spectacular location of the city, surrounded by valleys and gorges, makes it a relaxing starting point for a variety of nature walks and excursions in the area. The craft and souvenir shops remain a popular pastime for tourists on holiday in Chefchaouen. Markets and street shops are teeming with colorful spices, jewelry, leather goods and wool products.