Step into a realm where everything defies expectation at Twist Museum, the hub of illusions nestled in the heart of London on Oxford Street.

Inside, you'll uncover more than 80 interactive displays crafted to challenge your perception and ignite curiosity. Traverse through immersive rooms, delve into optical illusions and examine how the brain deciphers colour, perspective and motion. Each display encourages active involvement, inviting visitors to experiment, observe and question their observations.

The journey is self-guided, providing ample opportunity to investigate at a leisurely pace. Seize the chance to take imaginative photos, exchange viewpoints with friends and family, and reveal the astonishing science behind visual deceptions and sensory phenomena.

Appropriate for all ages, from children to adults, Twist Museum presents an entertaining and engaging diversion in central London. Most visits span between one to one and a half hours, making it a convenient complement to a day spent sightseeing, shopping or discovering the West End.

Anticipate laughter, intrigue and instances of genuine astonishment as reality gets flipped on its head.