Discover London’s spirited past on a private gin-themed journey through the vibrant West End. Starting in the historic maze of Seven Dials, your expert guide brings four centuries of London’s bohemian, theatrical, and eccentric history to life through its most iconic drink: gin. Begin in a characterful local bar once frequented by literary legends and Victorian mischief-makers as you learn how gin evolved from Dutch medicine to “Mother’s Ruin,” fueling an entire era of London life. Wander through hidden alleys, old cabaret corners, lavish gin palaces, and secret pubs, enjoying curated tastings at each stop. With every sip, discover how gin shaped the city’s culture, its scandals, and even its global legacy — including its unlikely pairing with tonic. This immersive, story-filled experience offers exclusive access, exceptional tastings, and the chance to explore London through the drink that defined it.